Notes &other thoughts.
On design, technology, product thinking, and the model in the room. Things we’re learning, questioning, and figuring out along the way.
The reading list04 essays & counting
- AI in UX3 min
How AI is reshaping UX research -- and what designers must protect
Synthetic users, auto-generated affinity maps, instant personas. The tools are powerful. The risk is mistaking speed for understanding.
- Product Thinking3 min
Product thinking vs feature thinking: why most apps fail the user before launch
A backlog full of features is not a product strategy. The difference between the two is where most digital products quietly fail.
- Digital Marketing3 min
Regional digital marketing in 2026: why language-first beats platform-first
Brands building in regional markets keep asking which platform to be on. The better question is which language -- and most get the answer wrong.
- AI in UX3 min
Designing AI-assisted flows that don't erode user trust
The smartest AI feature in your product can quietly become the thing users trust least. Here is how to design around that.