PB Tech
2022Redesigned search and category navigation for NZ's largest computing e-commerce platform, improving product discoverability and conversion across all device sizes.
PB Tech is NZ's largest computing and I.T. retailer. The company's aim is to be a one-stop computing and IT e-commerce platform, helping customers easily search for products they want and suggesting related products to better assist with their IT solution.
PB Tech had dedicated sections for primary search features designed to allow customers to access a wide range of technology products. However, many customers provided negative feedback about their experience. The challenge was to redesign and prototype the laptop page and search functionality with improved customer experience.
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Customers are overwhelmed by the volume of information on the website
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The product pages (Laptop) are crowded with all types of information
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The product section page is too confusing and often not relevant to the customer's needs
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Redesigned search function and features pages
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Made UX changes for easy search, removing unnecessary filter-based recommendations
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Allowed businesses to customise product requirements based on persona
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Created a similar experience for B2B and B2C customers
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Improved information architecture specifically for B2B customers
Agile self-organised team using Azure DevOps for sprint planning, EPICs, and daily standups